From the course: LinkedIn Video Marketing for Personal and Brand Pages

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How to choose the theme of your video channel

How to choose the theme of your video channel - LinkedIn Tutorial

From the course: LinkedIn Video Marketing for Personal and Brand Pages

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How to choose the theme of your video channel

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(pleasant music playing) - How do you choose a theme for your channel? So you can choose one of three goals, and I will lay them it for you right now. One is Brand Awareness, Two is Thought Leadership, Three is Lead Generation. Now brand awareness is actually when you're trying to get people just to be aware of your brand, to understand what your brand is, and the big key words there. Number two, Thought Leadership. Now you're trying to actually be a leader in your field. For example, you want to known as the B2B CRM service of the best of all time. Number three is Lead Generation. So you're actually looking to find more customers or consumers for your brand. How do you decide which of these three to choose? Well, really think, what is your overarching goal? Do you want people to know more about you, number one? Do you want people to think that you're the leader, number two? Or do you want to close those sales, number three? One easy exercise to do is to choose three key words for…

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