From the course: LinkedIn Video Marketing for Personal and Brand Pages
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How to choose the theme of your video channel - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
How to choose the theme of your video channel
(pleasant music playing) - How do you choose a theme for your channel? So you can choose one of three goals, and I will lay them it for you right now. One is Brand Awareness, Two is Thought Leadership, Three is Lead Generation. Now brand awareness is actually when you're trying to get people just to be aware of your brand, to understand what your brand is, and the big key words there. Number two, Thought Leadership. Now you're trying to actually be a leader in your field. For example, you want to known as the B2B CRM service of the best of all time. Number three is Lead Generation. So you're actually looking to find more customers or consumers for your brand. How do you decide which of these three to choose? Well, really think, what is your overarching goal? Do you want people to know more about you, number one? Do you want people to think that you're the leader, number two? Or do you want to close those sales, number three? One easy exercise to do is to choose three key words for…
Contents
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Why is video on LinkedIn important?1m 55s
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(Locked)
When to choose video vs. articles2m 35s
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(Locked)
How to choose the theme of your video channel3m
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(Locked)
Creating a video content calendar2m 36s
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(Locked)
Three ways to get idea inspiration for personal brands1m 1s
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(Locked)
Three ways to get idea inspiration for corporate brands1m 18s
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(Locked)
Understanding personal page metrics3m 49s
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(Locked)
Choosing a video title1m 50s
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(Locked)
Choosing a video length48s
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(Locked)
Choosing the best time to post a video2m 9s
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(Locked)
Picking a thumbnail that drives action2m 35s
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(Locked)
Using captioning on videos1m 27s
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(Locked)
Using filters and tags on LinkedIn for personal brands3m 4s
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(Locked)
Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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(Locked)
How to find collaborators for personal brands or corporate brand partners1m 38s
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(Locked)
How to market videos outside of LinkedIn1m 16s
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(Locked)
Challenge25s
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