Join Daniel Roth for an in-depth discussion in this video Ghostwriting, part of Writing to be Heard on LinkedIn.
If you're a PR person and you know your CEO has something great to say, you want them to write a piece. Asking them to sit down at the blank screen and write from scratch can be incredibly intimidating and daunting no matter how many years experience you have. Here are some tips that we know work. Number one is if you can get ten minutes with that person sit down with them and ask, "What's on your mind?" Get the CEO to just talk about what they're thinking about, what they're struggling with, what they're dealing with today. Or when they're giving speeches, what they're talking about.
Or when they're addressing new employees what's the number one question they get that comes up? If you can get them to talk to you for 10 minutes and record what they're saying and then write it down, dress it up, give it back to the person. Editing a piece of work is much easier than writing from scratch. That blank screen can be daunting and it can be much easier to decide you're going to put that on your to-do list for later rather than tackling it today. This technique isn't useful just if you're a CEO or a corporate titan. Anyone can benefit by applying this.
You can talk to your significant other. You can talk into an app on your phone. You just want to be able to do something that enables you to write more quickly. You want to fight that blank page as best as you can. And the more you can use techniques like this, the more you'll be able to write.
- Writing what you know
- Remembering your audience
- Crafting great headlines that get clicks
- Handling comments
- Sharing content on LinkedIn and beyond