From the course: B2B Marketing on LinkedIn

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Get on trend with video: Native video and LinkedIn Live

Get on trend with video: Native video and LinkedIn Live - LinkedIn Tutorial

From the course: B2B Marketing on LinkedIn

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Get on trend with video: Native video and LinkedIn Live

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- [Instructor] LinkedIn video features are being adopted by many savvy marketers. And while I get that not everyone is comfortable creating video, there are some things that you can do to look good, increase engagement, and drive B2B business using native video, LinkedIn Live and LinkedIn Stories. Not convinced? Well according to business2community.com, 59% of senior executives will choose to watch a video over reading text if both are available. Recent research has found that 69% of marketing and sales and business professionals have used video marketing and another 31% are planning to. So don't rule it out just because you're a B2B company. To upload a native video, or you can also share a YouTube video link, you're going to come into your company page to start a post and then click on the video icon for the native video. You'll need to select your video. And if you have the time, you can title it. And as I mentioned…

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