Join May Chow for an in-depth discussion in this video Get attention with a good photo, URL, and headline, part of LinkedIn for Veterans.
- [Narrator] Your digital profile consists of four main sections. The top card which includes your photo and headline, your summary, your work experience, and then skills and recommendations. With more than 400 million members on LinkedIn, a great profile helps you stand out from the crowd, and it all starts with a photo. LinkedIn members who have photos are 21 times more likely to have profiles viewed by other members and employers. They key here is to select a professional looking photo.
Let's run through some quick do's and dont's for your profile picture. Don't take a selfie. Do chose a clear photo taken in natural light and avoid choosing one with flash to prevent red eye. Don't go crazy with filters, background, and cropping adjustments. Do show your face so no sunglasses. Don't upload a group photo. Do pick a photo that fills most of the frame with your face. It's best to crop from just below the shoulders to the top of the head.
Now deciding what photo to use may be a challenging process for service members and veterans, but it doesn't have to be. Let's discuss what an appropriate profile picture would be. Here are a few options for our example, Nathan Cayden. The first is Nathan in standard military attire. The second is casual business attire. The third is suit and tie or professional business attire. So what picture should he choose? We recommend that he selects the one that most accurately represents his professional aspirations.
Take some time to look into the industries and companies that align with your future career goals and choose a photo that matches the style of dress in that industry or company. For example, if you still a few years away from transitioning, a photo in your military uniform would be completely appropriate. For those transitioning, business casual might be a good choice especially if you're targeting a career in information technologies or operations. On the other hand, business professional might be more appropriate for careers in finance or defense contracting.
Throughout this course operations will be used as the example. So let's select a business casual photo. To add this to your profile click the add a photo icon. Choose the business casual picture. Crop the photo appropriately and save it onto your profile. Now that we have photo uploaded let's work on our headline. Think of your headline as a title of a news article about you as a professional.
It could describe what you do. Something like connecting strategic objectives to operational plans or be as simple as your job title. Such as project manager. Let's start by keeping it simple with project manager. Project manager would be appropriate for a service member that spent the majority of their time within operations billets in their units. Because project manager is so simple we can expand that headline to make it a little more engaging to other members and employers. One suggestion is to use a descriptive word in front of the job title like experience or cross functional.
If you planned and worked along side other occupational specialties during your time in the military. For those transitioning into the private sector we recommend adding your veteran status to your headline. This will allow other veteran members, recruiters, and employers to find you easier. Just add a space, insert a hard stop, and then your veteran status. Identifying yourself as a veteran is completely your decision but it can help you connect with opportunity easier. So now that our headline is good to go, just press save and we'll move on.
The last portion of this video will cover creating a custom URL for your profile. T do this selected edit your public profile on the right rail. Form there click on the pencil icon. Type your first and last name without a space. Most likely this will produce some different versions of a URL with your name. Since the key is to have a concise URL with your full name somewhere within it, just select the one you feel most comfortable with, and save it.
Custom URLs are great because they allow you to be easily found in online searches, and you can insert them as a link in an email, or in the signature line in your emails, to direct people to your profile. Some other features of your profile include a background image, and the option to update your current location and industry. Feel free to edit these items at your own time following this course.
Find out how to become a LinkedIn member and discover special offers just for veterans at https://veterans.linkedin.com/.
- Explain how to choose the most appropriate profile picture for a LinkedIn profile.
- Recognize three characteristics of an impactful summary.
- Identify the most difficult part of a profile for veterans to complete.
- Recall how to order skills in the skills section of a LinkedIn profile.
- Summarize three functions of a professional network.
- Identify three sections of the LinkedIn mobile app.