Veteran Greg Call walks you through the very first steps of setting up your LInkedIn profile. We'll start at square one as he describes the process of how to select and add effective photo, how to add a url, and how to add a headline to your LinkedIn profile. He offers tips and tricks for how to incorporate your military experience into your profile.
- When you become a member of the military, you went through basic training, which was the foundation of your military identity. And now that you're a member of LinkedIn, you need to create a profile, which is the foundation of your professional identity. And just like basic training was the key to your success in the military, your profile will be key to building a professional network and civilian career. Your digital profile consists of five main sections. The top card, which includes your photo, headline, and URL, your summary, work experience, and then skills and recommendations.
With more than 400 million members on LinkedIn, a great profile helps you stand out from the crowd, and it all starts with a photo. LinkedIn members who have photos are 14 times more likely to have profiles viewed by other members and employers. The key here is to select a professional looking photo. Let's run through some quick dos and don'ts for your profile picture. Don't take a selfie. Do choose a clear photo taken in natural light. Avoid choosing one with flash to prevent red-eye.
Don't go crazy with photo color, background, and cropping adjustments. Do show your face, so no sunglasses. And don't upload a group photo. Do pick a photo that fills most of the frame with your face. It's best to crop from just below the shoulders to the top of the head. Now deciding what photo to use may be a challenging process for service members and veterans, but it doesn't have to be. Let's discuss what an appropriate profile picture would be. Here are a few options for our example, Nathan Cayden.
The first is Nathan in standard military attire. The second is casual business attire. The third is suit and tie, or professional business attire. So what picture should he choose? We recommend that he selects the one that most accurately represents his professional aspirations. Take some time to look into the industries and companies that align with your future career goals, and choose a photo that matches the style of dress you find in that industry or company. For example, if you are still a few years away from transitioning, a photo in your military uniform would be completely appropriate.
For those transitioning, business casual might be a good choice, especially if you're targeting a career in information technology or operations. On the other hand, business professional might be more appropriate for careers in finance or defense contracting. Throughout this course, operations will be used as the example. So let's select a business casual photo. To add this to your profile, click on Add a Photo, choose the business casual pic, crop the photo appropriately, and save it onto your profile.
Now that we have a photo uploaded, let's work on our headline. Think of your headline as the title of a news article about you as a professional. It could describe what you do, something like, connecting strategic objectives to operational plans, or be as simple as your job title, such as operations manager. Let's start by keeping it simple with operations manager. Operations manager would be appropriate for a service member that's spent the majority of their time within operations billets in their units. Because operations manager is so simple, we can expand that headline to make it a little more engaging to other members and employers.
One suggestion is to use a descriptive word in front of the job title, like experienced, or crossfunctional, if you've planned and worked alongside other occupational specialties during your time in the military. For those transitioning into the private sector, we recommend adding your veteran status to your headline. This will allow other veteran members, recruiters, and employers to find you easier. Just add a space, insert a hard stop, and then your veteran status. Identifying yourself as a veteran is completely your decision, but it can help you connect with opportunity easier.
So now that our headline is good to go, just press Save and we'll move on. The last portion of this video will cover creating a custom URL for your profile. To do this, go to the URL listed below your photo and click on the symbol to the right. Then look to the right side of your screen and click Create Custom URL. Type your first and last name without a space. Most likely this will produce some different versions of a URL with your name. Since the key is having a concise URL with your full name somewhere within it, just select the one you feel most comfortable with, and save it.
Custom URLs are great because they allow you to be easily found in online searches, and you can insert them as a link in an email or in the signature line in your emails to direct people to your profile. Some other features of your profile top card include a background image and a drop-down menu to update your current location and industry. Feel free to edit these items at your own time following this course. All right, we're off to a great start. Take some time now to do your research for your profile picture, create an outstanding headline, and customize your URL.
Find out how to join LinkedIn and get special offers just for veterans at https://veterans.linkedin.com/.
- Drawing attention to your LinkedIn profile
- Writing a compelling summary
- Adding your skills, experience, and education
- Growing your LinkedIn network
- Finding open job opportunities
- Learning with Lynda.com