Gaining visibility with LinkedIn Groups

- [Instructor] LinkedIn is currently working to improve…valid activity and engagement in groups, so don't rule…LinkedIn groups out yet.…You can find groups under the Work Grid on the top right…of LinkedIn.…The use of LinkedIn groups can help to position you…or your company or association as thought leaders…by owning and actively moderating your own group,…you manage the conversation and to some extent…the visibility of your company and content.…Because ideally you are in a group of like-minded…individuals, you can disseminate content that is…of particular interest and therefore more relevant to them.…

If you own your own group you can also make it private,…thereby promoting a sense of exclusivity and privilege.…Unlisted or private groups are great for user groups,…customer support groups, client groups, et cetera.…Groups also allow you to more easily connect and message…with other group members, something you would normally…have to pay for an in-mail to do.…If you know a member shares a group with you, just use…