When viewing member profiles in Sales Navigator, it's important to know where the most valuable information can be found. We'll go through the profile page of a potential lead and look at all of the most important pieces of information.
- [Voiceover] I want to look at some useful elements that are available to you when you're looking at user profiles here within Sales Navigator. Now, you can access an individual member's profile page from lots of places, but you're usually going to start with a potential lead in your news feed or search results from the regular search field or from Lead Builder or from your list of saved leads. So, I'm just gonna go to my list of saved leads, and I'm gonna pick out one of the people here, and I'm going to click on his name, and that takes me to his profile page.
However you get to it, when you click on a user that you wanna research further, you end up here at their profile page. This is pretty similar to the standard LinkedIn platform where you'll see this person's profile photo and get some information about them. There's an icon here that shows the degree to which you're connected. A first degree connection is somebody you have connected with directly on LinkedIn. James is a second degree connection. That's where I see the little 2nd there. And that means somebody with somebody that I am connected to on LinkedIn.
We're separated by two degrees. Since I've already saved James as a lead, there's a green label here saying that he's been saved. And then down here there are two buttons related to connection and messages. Since I am not connected with this person, I have the option to send him a connection request. But with my sales strategy, it's probably not ideal to send a connection request before I've contacted him. So, beside that is the option to send him an inmail.
If we were connected on LinkedIn, I could simply send him a normal LinkedIn message, and this button would say Message. But here I have the option for inmail, which is what you'll use to contact people you are not connected to. Inmail messages are important, and we're gonna cover that in a different chapter in this course. But from here, I wanna go a little further and see what else we can get from somebody else's profile page. Up at the top here we see other lead recommendations at this person's company, and this can be really helpful to let you make connections with multiple people at a company that might be part of the same decision-making process.
If I scroll down through here, I can look at more information on his profile page. I can see his summary, information about his current and past positions. I can see information about his education and skills. I wanna go a little bit further, and here's a section on more lead recommendations. These are lead recommendations based on connections with this person. So, they might be relevant to the sphere of influence that I want to reaching out to. People that James is connected to may be in a similar organization or even within the same company and potentially in an area that I want to sell to.
This Connections box down here shows me people that James and I are both connected with, and this can be a good way of finding leads among people I already know. Below that, I can see the influencers, news and companies that this person is following. This lets me understand contextually some areas that this person is particularly interested in. It might give me a talking point. I might see a group that I can join and get access to more people. If James was a third degree connection or beyond, I could potentially join a group and bring him closer into my network, giving me better access to not only him, but people like him.
As you explore your leads, take a minute to explore all of the information available to you on these profile pages. It's not just about learning about this person. It's also about learning who this person is connected to and discovering other people like them, as well.
- Setting up Sales Navigator
- Finding new leads with Lead Builder
- Saving Lead Builder searches
- Using updates and suggestions
- Viewing LinkedIn profiles
- Making introductions via shared connections
- Using InMail to reach contacts
- Using the Sale Navigator mobile app