Grow your network by searching for contacts in Search, or by adding them in bulk with email import.
- [Instructor] As you begin to follow more people, groups, companies, and more on LinkedIn, your news feed will become more and more customized. For this reason, I recommend searching for some companies that you're interested in and then following them. As an example, I'm going to go up to the search bar and type in Microsoft. Here, I'll click on the Microsoft company page and it brings me to their page. Here, I can see a ton of information about this company. It tells me jobs that they're posting. I can click here to see the LinkedIn profiles of some of their employees.
They have an About Us section. And, down below, I can see their recent updates. Now, if I'd like for these recent updates to appear in my news feed, I can simply follow the company. So, I'll scroll back up to the top. And one of the buttons here is to follow. I'm going to click on this and I'm now following the Microsoft company. Their updates will appear in my news feed. You can do this with schools as well. I'll go back to the search bar, type in Stanford. And, here, I have the Stanford University page.
Again, there's information on this page that I could read about, but I'm going to go ahead and click on the Follow button. So, now, updates from Stanford University will appear in my news feed. You can also do this with people. So, if there's someone that you don't necessarily want to connect with, but you would like to follow their updates, you can do that. Right now, I'm logged in under Zachary's account, so, as an example, I'll type in my personal LinkedIn profile and then I'll go ahead and open this up. And as you can see here, I could click on Connect and it would send out a connection request.
However, in this case, I don't want to connect with this person, I just want to follow them. So, what I'm going to do is to click on the three dots icon and, from here, there is an option to follow. When I click on Follow, it means that this person's updates will now appear in my news feed, however, I'm not connected with them. One other thing I want to point out is the ability to follow influencers, or people who are thought leaders in certain industries. You can access this by navigating to linkedin.com/feed/follow.
On this page, LinkedIn will recommend certain influencers that they think you would like to follow. Again, these are thought leaders from certain industries. Here, I can see Arianna Huffington. I'll click Follow. Richard Branson. Gary Vaynerchuk. And I can scroll down and see the different influencers that they are recommending to me. Down here, if I go further, I see a lot of big names here. And you can go ahead and select the ones that you'd like to follow. This is a great way to stay up-to-date on certain industries and just become a more knowledgeable person.
So, I really want to encourage you to follow the companies, schools, and influencers that are meaningful to you on the LinkedIn platform. It will help to customize your curated news feed, making your updates even more personally relevant.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and articles
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.