In order to be found on LinkedIn, it's important to include keywords that people will be searching for. In this video, learn about how to find keywords for your particular industry and add them to your profile.
- [Instructor] When helping people setup their LinkedIn profiles, I often refer to the importance of including keywords. These are the words specific to your situation that people will be searching for on LinkedIn. Take some time to determine what keywords that you want to use throughout your profile. Most people that come across your profile will do so through the Search bar or as recommendations on LinkedIn. So in order to take advantage of this, you need to feed the algorithm with the words that are being searched. For instance, if you're going to be looking for a job and simply state something in your profile like, "I design Web sites," you're missing out on some important keywords. You should find a way to work in Web designer, Web design, or other keywords that people will specifically be searching for. So how do you know which keywords to use? Although this is completely different for everyone, depending on your industry, your role, and your purpose for using LinkedIn, I do have some advice in how to find good keywords. The first is to see what keywords others are using. Search LinkedIn for people with a similar job title or industry as you. When you find profiles that really stand out, look to see what keywords they're including. You can also look up company pages. For instance, here, if I go to the top and type in Microsoft, I can click and navigate to their company page. Now most companies have a page on LinkedIn, and if you go to the About section, you can find out information about them. So looking throughout here might give you some good keywords that you'll want to include in your profile. You can also check out Job Postings. Let's say, right now, that I want to go for Web design. I'll do a search and narrow this down to Jobs. And than I'll click on a few of these. Inside of here, they have the job description, required skills, and more. So you can look through these to find some keywords that you might want to include in your account. Now you can even take your research one step further. I recommend using a free word cloud tool such as TagCrowd, which allows you to enter in a bunch of text and then create a word cloud in which the words that are used the most will appear the biggest. So here is TagCrowd which you can find at TagCrowd.com. The thing you do is just to enter in a ton of text inside of here, and when you're done, hit visualize. Now, I did this in between videos with regards to instructional design, something that I'm passionate about. So I found some profiles, some job postings, some companies related to instructional design and I put the words, copied and pasted them right inside of this box. When I was done, it created this word cloud. So in here, like I said, the words that appear bigger appeared more often. This gives me some insight into some good keywords that I should probably be using in my profile, things like content, design, development, experience, training, support, and more. So take some time to find the keywords that will help your profile stand out and use LinkedIn as a powerful research tool to find 'em.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and content
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.