Join Justin Seeley for an in-depth discussion in this video Exploring free vs. premium accounts, part of Learning LinkedIn (2015).
- One of the things I'm asked the most when people are first starting out with LinkedIn is what's the difference between a basic account and the premium account? In this movie, I'm going to explore those options with you so you can see exactly what the difference is between the free and premium version of LinkedIn. Let's go right here to the Upgrade button on this screen. Again, I got here by going up here to this little icon, choosing Privacy & Settings, Manage, and then you'll see the little yellow button right there. So once you click on Upgrade, it's going to take you to this page where you're going to be able to go in and try a premium account for free.
You should know that this is not going to be free forever. You do have to pay for this eventually. When you first click the Upgrade button, it's gonna say, "what do you want to achieve with your free trial of Premium?" Do you want to land your dream job, grow and nurture your network, unlock sales opportunities or find and hire talent? You'll see there's bullet points underneath each one of these. Basically, land your dream job. Stand out to hiring managers, get in touch with recruiters, see how you compare to other candidates. Then things like grow and nurture your network comes in with things like promote and grow your business, maximize the power of your network, enhancing your professional brand, et cetera.
That being said, you really need to dive into these plans to see exactly what all they entail. So go ahead and select something like land your dream job. Once you do that, it's going to show you some of the Job Seeker features that they will give you with your premium account. For instance, you get 3 InMail messages. InMail basically means that you're allowed to contact anyone on LinkedIn, even if you're not connected. With a basic account, you're only allowed to send messages to people that you're connected with, and therefore, LinkedIn limits the amount of correspondence you have to other people that you're not connected with.
However, with this, you get access to 3 InMail messages, allowing you to really reach out to other people. You can also get access to Who's Viewed Your Profile in the last 90 days, and see how they found you. You get basic Who's Viewed Your Profile information with a basic account, but it doesn't go back that far and it certainly doesn't show you every single person that's viewed your profile. This is valuable information when you're trying to figure out exactly who's looking for a person with your talent set. Featured Application, you can move to the top of a recruiter's applicant list using this feature.
Then Application Insights. You can see how you compare to other candidates who have applied for the same type of job. You'll notice down here at the bottom that once you have figured out which one of these plans you want, you can start your free month. You get no-commitment access for 30 days. You can cancel at any time, and after your free month, you pay 29.99 per month for these features. If this is something you think you're interested in, I highly recommend that you check it out. You can read about all of these difference features by scrolling down this page and seeing everything that LinkedIn has to offer when it comes to these premium accounts.
If you're not looking for a job, you might wanna scroll back up to the top and see the other features that are included here, like the Business Plus features. You get 10 InMail messages, more insights for Who's Viewed Your Profile, Unlimited profile search, Advanced Search. You can see here that you can do this one for 59.99 a month or you can pay annually and save 20%. So each one of these plans is a little bit different. They come with more things attached to them. And as you go up that ladder, they do get more expensive, but they also include a lot more features.
So my recommendation is to try one of these, based on your needs and your desires for this service, and then, if you don't like it after 30 days, simply walk away. If you think it is very valuable and you like it, feel free to sign up and then pay the monthly fee that's associated with that level of account. For the remainder of this course, however, I'm going to stick with the basic account, as I'm just going to assume that you haven't had the opportunity to try the premium features as of yet.
- What makes a LinkedIn profile stand out?
- Adding work experience and education to your profile
- Finding and adding contacts
- Sending messages
- Sharing status updates and content from the web
- Asking for, and providing, recommendations
- Interacting with companies
- Finding a job on LinkedIn
- Starting and growing a group
- Managing your account