Join Oliver Schinkten for an in-depth discussion in this video Explore potential careers and companies, part of Learning LinkedIn for Students.
- [Instructor] As you begin searching for jobs, LinkedIn can act as an excellent research tool providing you with insight, guidance and inspiration. Let's take a look at a few ways that you can utilize the platform to help you craft your vision and goals. One great way to use LinkedIn is to search for companies that you may be interested in working for. I know we've looked at company pages before, but I want to look at them now from the perspective of looking for jobs. There are over nine million companies listed on LinkedIn, and exploring their company pages provides a great way to learn more about them.
You can use this information to help find potential jobs or companies that you'd be interested in pursuing or as a great way to learn more about a company before an interview so that you're more knowledgeable about that company, what they do and what they value. I'm going to navigate to Microsoft, and then I'll click on Microsoft's company page. Now notice a couple of important things here from the job searching standpoint. First of all we can click on See Jobs, and if I click on this, it brings us to a page that will show us jobs that Microsoft is posting.
When I scroll down, you can see jobs that match my skills. So this is customized to Zachary's account. Because he was someone in marketing, it's showing us jobs related to marketing at Microsoft. You can see them down here, and if I want, I can click on one of those and learn more about that position. I can even go ahead and apply. I'm going to back out here, and notice on the Microsoft page that on the right, we can see all of the employees that have LinkedIn accounts on here, and even access their accounts.
It can be a great way to learn more about the employees, their backgrounds and potentially even follow or connect with some of them. Now I also recommend researching the profiles of other professionals in your field. This can be a great learning and eye opening experience. Find someone who's been successful in your field, and holds a position that you would like to have at some point. Now, check out their profile. Take a look at their summary. Take a look at the path that they took to get there. Oftentimes we have a vision of our dream job, but don't always realize that the path it takes to attain that specific job.
Finding out the types of jobs that people have had which have led them to those positions can be very insightful. Right now I'm going to type in the name of someone I work with. Her name is Shea, and she is a project manager at LinkedIn. Someone who is extremely successful and a very intelligent person who has had some awesome experience. Now I'm going to her account because this is a job that I would love to have some day. So by going to it, I can see what she has in here for some of her information.
In other words, I can take a look at her summary and some of the different things that she's shared. I can go down and see what types of things she's posting, and another thing that I think is very important is to look at the career path that she had to get here. So in other words, I can go down, and I can look at the experience that led her to this. In other words, I can see that she was an instructional design technologist, then a training production coordinator, a content produce, senior content producer and up the line. So as you can see, oftentimes when people have a great job, they didn't get that job out of college.
They had other jobs that led them to that, and I think it's important to look at that and see this. Now it's also powerful to see in here the types of keywords that Shea is using because oftentimes this can be great insight into important keywords that you should use in your profile. So tap into the power of LinkedIn as a research tool to help you determine your career goals and outline a pathway to achieve those goals.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and articles
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium