Viveka dives deep into the different ways your employees can establish expertise on their personal profiles.
- [Instructor] Next to your background image,…one of the key areas where you want your employees…to showcase your brand is in the summary section.…As you can see here though, only the first two lines show,…so that's about 200 pixels on the browser.…And as you can see here on mobile,…only about the first 60 characters show…of your summary section.…So it's really important that you put some kind…of call to action, a tagline,…maybe even your contact information…in these first few lines.…
You could even add emojis if that's your audience…to make it pop a little bit more.…Whatever you put, you need to make sure…that these first two lines are impactful.…And you know if you leave it up to your employees,…you might not get anything in this summary section,…or at the very most it might read more like a resume.…You need to create the content in a template…that they can then copy and paste…into their summary section.…Let me show you where to do that.…You'll have them go back to their profile.…
And you know it's in edit mode with the pen.…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Constructing a strong company page
- Building your visual brand
- Sharing your company culture
- Making your company page a content hub
- Determining which posts to share
- Creating thought leaders and influencers
- Building personal profiles with branding
- Establishing expertise on personal profiles
- Sharing appropriate content with your employees