Join Alex Rynne for an in-depth discussion in this video Engaging in LinkedIn Groups, part of Marketing on LinkedIn: The Sophisticated Marketer's Guide.
- [Instructor] You can strategically build your network on LinkedIn and find like-minded professionals through LinkedIn groups. To create a group, go to the Work icon. You'll find groups under the Visit more LinkedIn products section. Here you'll see the groups you're a part of and your pending request to join groups. To create a new group, click the Create a new group icon. Here you can add an image, group name, the purpose of your group, and group rules. We'll go ahead and add an image and then our group name, the purpose of our group, then we'll add the group rules which set the tone and expectations of your group. You can also choose between two privacy settings, standard and unlisted. Standard means your group will be visible in search results and members can invite other members to join. Unlisted means your group will not appear in search results. Only group admins can invite members to join. There are two ways to navigate to a group. First, as by using the search bar at the top left hand side of your screen. Second is by navigating to a company you're interested in so we'll do KinetEco. Make sure that your viewing it as a member. In this case, I'm an admin of the page. Click the About button and then you'll see it here on the right hand side in featured groups. Groups provide a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build viable connections, and they offer a prime opportunity for your company to establish itself as a thought leader whether you're participating in discussions taking place or creating your company's own LinkedIn group. You can imburse yourself in more engaging conversations by posting original videos, multiple images, and even rich media. In this case, I'll navigate to the LinkedIn Marketing Solutions Blog and I'll copy the URL of this post that I think will be super helpful for my followers. Once I'm back in my group, I click on start a conversation in this group and I'll go ahead and paste the URL. The image will populate below so I can go ahead and get rid of the URL and type something that'll be helpful for my followers to understand why this article is valuable for them. You can even tag people that you think will find this article particularly helpful. Then go ahead and hit Post. You'll be notified when someone likes or comments on one of your posts via the Notifications so you can see that Krystle liked my article. Your admins can handle all group management actions by clicking Manage group. Here you can see the members that you have, the admins and who's requested to join your group and you can approve. Join the conversations that matter and give value to get value by engaging in LinkedIn groups in a meaningful way.
- Reaching an audience on LinkedIn
- Using the organic marketing tools
- Using the paid marketing tools
- Leveraging brand awareness tools
- Creating a campaign
- Targeting members
- Measuring results in Campaign Manager