From the course: B2B Marketing on LinkedIn
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Determining the right method for your B2B marketing engagement on LinkedIn - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
Determining the right method for your B2B marketing engagement on LinkedIn
- [Instructor] When I speak about B2B marketing on LinkedIn many people assume I'm speaking about company pages and ads, but really LinkedIn is an excellent medium for both personal and company B2B marketing. The content you create on LinkedIn, updates, native video, articles, LinkedIn Live, and even stories can be used to create greater awareness, attract new leads, and hopefully encourage engagement. These are known as inbound marketing practices. It can also be used when reaching out to new prospects utilizing outbound techniques, like messaging, InMails, and even replying to someone on a group or in an update. When creating content, you can either create new, fresh content specifically for LinkedIn or repurpose existing content. LinkedIn supports written, graphic, and video content. Free content features on LinkedIn include native video, updates, Lives, stories, and articles on your profile. LinkedIn supports written…
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