From the course: B2B Marketing on LinkedIn
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Creating your hashtag strategy - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
Creating your hashtag strategy
- [Instructor] Taking a page from Instagram's book, LinkedIn has made hashtag a thing again. Hashtags used in your posts give you another opportunity to share content to a wider audience. You can add up to three hashtags on your company page and I recommend making at least one of them unique to your industry, your product, or your company and use two more aligned with your USP or your unique selling proposition. Once you know the hashtags you want to be seen or found by start using your three company hashtags in every update. But remember they must be relevant. Company posts with trending hashtags, get more views than those not using hashtags at all. And when you use your unique hashtags in our case, VengresoVids you make your posts easier to find and share and you might even get people outside of the company following your hashtag in their timelines which increases both your visibility and your expert positioning.
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