From the course: LinkedIn Video Marketing for Personal and Brand Pages
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Creating a video content calendar - LinkedIn Tutorial
From the course: LinkedIn Video Marketing for Personal and Brand Pages
Creating a video content calendar
(gentle upbeat music) - Alright, so today I have a KO-pro tip for your video content creation. And what is it? It is a video content calendar! And I am so excited to show you this, because this will make video content creation so much easier for you because not only will you know what next day will bring, but you'll know what next day after that will bring, and the next week, and all the way through the rest of the month, ah. It is a very easy tool to create, for example I do mine on a dry erase board at home. I'm not currently at home. But you can do yours in any format that helps you actually manage your video content. It is so much easier to plan it out. In fact I suggest that you plan out videos one month ahead of time. So let's start with Monday. Videos in green, because to me that's a wild card day. And what do I mean by that? I mean that it can be anything that you want it to be. But let's actually go through some of the other days to get some great ideas. So on Tuesdays I have…
Contents
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Why is video on LinkedIn important?1m 55s
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(Locked)
When to choose video vs. articles2m 35s
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(Locked)
How to choose the theme of your video channel3m
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(Locked)
Creating a video content calendar2m 36s
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Three ways to get idea inspiration for personal brands1m 1s
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Three ways to get idea inspiration for corporate brands1m 18s
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Understanding personal page metrics3m 49s
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Choosing a video title1m 50s
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Choosing a video length48s
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Choosing the best time to post a video2m 9s
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Picking a thumbnail that drives action2m 35s
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Using captioning on videos1m 27s
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Using filters and tags on LinkedIn for personal brands3m 4s
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Understanding LinkedIn video metrics3m 10s
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What are video hashtags and hashtag campaigns?2m 23s
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How to find collaborators for personal brands or corporate brand partners1m 38s
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How to market videos outside of LinkedIn1m 16s
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Challenge25s
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