Join Alex Rynne for an in-depth discussion in this video Creating pages, part of Marketing on LinkedIn: The Sophisticated Marketer's Guide.
- [Instructor] Build your brand and content presence by organically creating a LinkedIn page. Here's how to do it. Go to the work module and select create company page. You'll have several different options to choose from, depending on the size of your business, or you can create a showcase page. A showcase page is a sub-page affiliated with your existing page. You'll use a showcase page if you want to focus on a specific product, service, or business line within your company. You'll also have the option to create a school or university page. In this case, I'll create a page for a small business. Get started by filling out a few details about your business beginning with your company name. You'll see that I already filled this out. You'll also see that your LinkedIn public URL will automatically populate. LinkedIn members and search engines will use this unique URL to find your page. Next, add your website. Select industry, company size, and company type. Then you'll go ahead and add your logo. We recommend using an image that's 300 by 300 pixels. Both jpegs and pngs are supported. You'll see that as you're filling out this information, your page preview will populate on the left. Finally, quickly verify that you're authorized to create the page and hit create page. Now you're ready to begin building your brand and populating it with all of your valuable branded content. Now I'm going to navigate to the LinkedIn company page to show you how it's done. With a LinkedIn page, you can find your place in the world's professional community, telling your company's story, and giving customers and prospects a place to learn about your business, your employees, and your brand. You can also use showcase pages to create dedicated pages for your more prominent brands, business lines, products, and initiatives so you can extend your LinkedIn presence. At LinkedIn, we have 13 showcase pages that represent different business lines. LinkedIn pages are built atop three key pillars. One, join conversations that matter. Two, know and grow your audience, and three, engage your people. Notice how this page has complete information, including description, name, logo, company type, industry, employee size, and location. With all this information filled out, you'll get 30% more weekly views. Adopt an always on approach by regularly posting relevant and interesting content. Share your story by repurposing infographics, blog posts, videos, links to events, case studies, eBooks, and webinars. We recommend sharing monthly at a minimum or one to two times daily. We also have integrations with common social media management vendors, such as Adobe, Hootsuite, Percolate, Salesforce, Shoutlet, Spredfast, and Sprinklr, making it even easier for you to manage your LinkedIn page from a centralized location.
- Reaching an audience on LinkedIn
- Using the organic marketing tools
- Using the paid marketing tools
- Leveraging brand awareness tools
- Creating a campaign
- Targeting members
- Measuring results in Campaign Manager