From the course: Marketing on LinkedIn (2021)
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Creating an irresistible About description - LinkedIn Tutorial
From the course: Marketing on LinkedIn (2021)
Creating an irresistible About description
- [Narrator] There is one phrase that pops up anytime you meet someone new. And that is, "Tell me about yourself." People want to know about what you do, but also how you got to where you are now. Luckily, there's a perfect spot on your LinkedIn profile to tackle this question and create an emotional connection with your visitor by sharing your career story with them. That spot is your About description. If you've used this section as a stale, robotic cover letter in third-person perspective, I want to share a much more effective way to convert visitors into new connections, and even customers. The most important thing is to think of your About description as introduction to the person visiting your LinkedIn profile. Kind of like a virtual handshake. Before we dive deep into the step-by-step formula, let's cover some best practices. First, always remember that your visitor is a busy professional. They might be…
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