From the course: B2B Marketing on LinkedIn
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Creating culture with LinkedIn Stories - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
Creating culture with LinkedIn Stories
- [Narrator] Storytelling is an essential way to connect with your target audience, which might be why LinkedIn has introduced a Stories feature to personal profiles and company pages. Similar to Stories on Instagram and Facebook, you can add images and short 19-second videos to reveal the in the moment culture and everyday professional moments of your company. They also increase FOMO, or Fear of Missing Out, because stories vanish after 24 hours. Now, one positive result of Stories is the greater engagement it can create. When people comment on your page's Story, you or the page admin will be notified. Stories will provide a new, if temporary, way for you to share information with your professionally motivated audience. And yes, this might mean a bit more work, but there's some cool ways that you can use this to support your business goals. So how can you use Stories with your company page? My friends at later.com came up…
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