Join Alex Rynne for an in-depth discussion in this video Creating a campaign group, part of Marketing on LinkedIn: The Sophisticated Marketer's Guide.
- [Instructor] Once you have created an account, you can use campaign groups. Campaign groups are groupings of campaigns. They give advertisers an easier way to control budget, run dates, run status, and reporting across multiple campaigns. Start by putting various campaigns in buckets, if you want to manage budgets for those campaigns. For example, you can split by region, content type, products, et cetera. To create a campaign group, click the Create campaign group button at the top left-hand side of your screen. Give it a name, set a budget, and include a start and end date. We recommend a similar naming convention to what you plan to name your campaign. The best practice for naming a campaign is typically business line underscore region underscore campaign type underscore campaign name underscore audience name. So for our example we'll have KinetEco_NAMER_SponsoredContent_SolarGuide_BrandMarketers. Our team organizes it this way so we can easily search for and filter campaigns. Then you'll set your total budget. Input a start and end date, however, we recommend you select Run indefinitely. That way, you won't have to worry about keeping track of when a campaign ends. It will end when your budget is spent. Now that you've created your campaign group, you're just about ready to create your first campaign on LinkedIn.
- Reaching an audience on LinkedIn
- Using the organic marketing tools
- Using the paid marketing tools
- Leveraging brand awareness tools
- Creating a campaign
- Targeting members
- Measuring results in Campaign Manager