Use Lead Gen Forms to capture quality leads by using forms that are pre-filled with LinkedIn profile data. Members clicking on lead generating calls to action inside Sponsored Content have the ability to submit their contact and profile information to you.
- [Instructor] Lead gen forms make it easy for you to capture quality leads using forms that are prefilled with LinkedIn profile data. Now to get started with lead gen forms, it's similar to the way you would with sponsored content. Click on create a campaign, and then click into sponsored content. Give your campaign a name that's easy to distinguish, for example, Exec Dinner 2017 Event. Then select the target audience language. This is the language that your target audience has their profile set to. And then next you have two options.
One is to send people to your website or content, so this is the more traditional sponsored content where you have a URL that drives traffic to a landing page. Now, the second option you have here is collecting leads using LinkedIn lead gen forms. When members click on a lead gen form call to action button within sponsored content, they can submit their contact and profile information to you through pre-populated form in the LinkedIn mobile app, without having to manually type in any other information. With LinkedIn lead gen forms, you can collect leads from sponsored content and conversion rates that typically outperform the LinkedIn benchmarks.
Now, to get started, select the option to collect leads and then scroll to the bottom and click next. Now you'll need to select the content that you'd like to associate the lead gen form with, and then click next. Here you have a few different options. Now, there's a couple of different call to action buttons that you can use such as sign up, apply, download, as well as others. Now for the actual form, you can either choose from one of the templates that you've created in the past, or you can create a new form template.
Now the maximum is seven, but I highly recommend having about three to four, because the more fields you have, the more drop off you'll have from your form. Now you have the option from contact information, work, company, as well as education. So, to my form, I'll simply add company, and I'll be ready to set the form live. Now if you'd like, you can also include a custom thank you message. So for example, for my executive roundtable dinner, if there's more information on the website that can be accessed, I can add that here.
I'll add my URL, and then I'll go ahead and save my form. If you're happy with the call to action and the form that you're selecting, you can then go ahead and click next. Now there's no additional cost for LinkedIn lead gen forms outside of the cost associated with sponsored content ad campaigns. So give it a try and A/B test with your other sponsored content campaigns.
- Discovering content you already have
- Developing new content
- Promoting content through your employees
- Creating a campaign
- Navigating the Campaign Manager ads platform
- Creating a new Sponsored Update campaign
- Creating a new Lead Gen Form campaign
- Setting a budget and schedule for your campaign
- Adding conversion tracking to a campaign
- Campaign reporting
- Optimizing your campaign
- Rich media and targeting best practices