Getting started with conversion tracking in Sponsored Content is relatively straightforward. If you've set up conversion tracking on another advertising platform, the process will be very familiar. You will need to install the LinkedIn Insight Tag on your website in order to start tracking conversions.
- [Narrator] If you've set up conversion tracking in another advertising platform, the process will be very similar, so there's no need to worry. Once you've set up your insight tag, it's time to create and name your conversion. To do this within your account, click into Account Assets and then into Conversion Tracking. Next simply click on Create New Conversion, and a form will come up and will guide you through the process. First give your conversion a clear and descriptive name. It's helpful to name this exactly what's going to be happening for that conversion event.
For example, Events Form 2017 C Suite. Now next we'll choose the conversion type. This conversion type is used to define which key conversion behaviors we'll be tracking, like filling out a lead gen form or downloading a white paper. I'll go ahead and choose Signup. Now next we'll enter a value. Now the value is completely optional and it helps track the total conversion value and the return on the ad spend that you're getting from your LinkedIn campaigns. You're basically assigning a dollar amount for every conversion and what it's valued to you.
Now this is really how much you deem each conversion is worth for that particular action. For example, I might consider a lead for this white paper to be worth $50, but a lead for a C suite event to be worth 100. Below we'll use the website dropdown to select which website we're going to be tracking the conversion actions for. Now you can exclude the http or https and only include the www if it actually appears in the URL, such as the visitor would see it. So when you enter in the URL, you have the option to use Starts With, Contains, or Exact.
Contains should be used only on pages whose URL contains these characters. For example, you can use Contains to measure conversions across all event registration thank-you pages. Now consider using Exact if you have a static URL. For example, kinetico.com/eventsspring2017. Now if this URL was dynamic, for example if it had additional characters afterwards, I highly recommend using Starts With. If you get stuck and you need help, consider checking out our Help Center article.
Now once you're done with completing this form, simply click Save and you'll be ready to assign your conversions to your campaign.
- Discovering content you already have
- Developing new content
- Promoting content through your employees
- Creating a campaign
- Navigating the Campaign Manager ads platform
- Creating a new Sponsored Update campaign
- Creating a new Lead Gen Form campaign
- Setting a budget and schedule for your campaign
- Adding conversion tracking to a campaign
- Campaign reporting
- Optimizing your campaign
- Rich media and targeting best practices