Join Justin Seeley for an in-depth discussion in this video Configuring your public profile, part of Up and Running with LinkedIn.
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- Up until now, we've been viewing our profile as we see it, but in this movie, I'm gonna show you how to configure your profile for facing the public. At the very top of the screen you'll see where it says, "This is what your profile looks like to," and then it says, "You." Drop this down and change that to Public. Once you do, you're gonna see a very different profile than what you've been looking at so far. Basically, this is a stripped down version of your profile that is displayed to the public when people search for you or stumble upon your profile if they're not connected to you. You can scroll through here, and you can see that everything that we've added is still here, but some of the rich media and things like that aren't showing through.
If you want to configure what this profile looks like all you have to do is go up here to the top, go down to Privacy & Settings, and click. That's gonna take you to this section, and at the bottom, you're gonna notice where it says, "Edit your public profile." You can click that link. When you do that, it takes you to this section, where you're able to configure several aspects of your public-facing profile. On the right hand side, it says, "Your public profile URL. "Enhance your personal brand by creating "a custom URL for your LinkedIn public profile." This is very important, and I think this is something you should do immediately, especially because there are a lot of people out there that share the same name, so grabbing your custom URL quickly is very important.
Click on Create your custom URL. You'll see that it gives you the leading part of the URL, linkedin.com/in/ then you determine what you want it to say. So I'll type in "kramerjohnson" and hit Save. If your name has already been taken, LinkedIn will say, "I'm sorry that's not available, "but the following suggestions are: johnsonkramer, kramerjohnson1, kramerjohnson1, etc. So in this case, let's just do kjohnsondesign, something like that.
Hit Save. And there we go. So now I have linkedin.com/in/kjohnsondesign. So Kramer Johnson, and I'm a designer, makes sense. Underneath there, "Customize Your Public Profile, "Control how you appear when people search for you "on Google, Yahoo, Bing, etc." If you wanna learn more about this, you can click the learn more link, and by doing so, it's gonna take you to a page that looks something similar to this right here, the help files on linkedin.com. This will give you all of the information that you need in terms of what your public profile is and how it works.
For now, though, let's just focus on this. There are two check boxes here, Make my public profile visible to no one, Make my public profile visible to everyone. You can determine the sections of your public profile that are displayed. I recommend having a public-facing profile, so checking the top one here is not recommend, but if you really want to keep your LinkedIn private, that's the best way to do so. Now let's focus on some of these individual check boxes. Let's say, for instance, you don't want people to see your picture. Check this box, and your picture will go away.
Click it again, your picture will come back. Turn your headline on and off, your summary, your current positions, and you can also do details of that, so if you just wanna show your current position but not the summary, you can do that. Education, you can turn off the details there or turn education off altogether, totally up to you, and you can also choose whether or not to show your skills and your languages, if you've added them. Any other sections that you've added, of course, you'll be able to determine those as well. In this case, I'm gonna leave my skills turned on, I'm gonna leave the details of my current position and education turned off, and then I'll go ahead and click Save.
That's going to save all of those details. Another thing that you might be interested in is something called your public profile badge. When you create your public profile badge by clicking this link, it's going to take you to this section. These are all of the badges that you have the ability to take and copy and paste onto your website. So you can see things like this right here, this button, which is a little bit larger, my LinkedIn profile, etc. These are all different types of LinkedIn profile links and badges that you can add to your website. If you're not familiar with how to do this, I suggest researching based on what type of website you have.
For instance, it might be a little different if you're doing static HTML versus a WordPress site or maybe even a Typepad blog, which Typepad actually has direct access right up here at the top. Again, this is totally up to you, and you don't necessarily have to do this, but it's a pretty interesting little feature. Now I can go Back to Edit My Public Profile by clicking this link at the top, and it takes me right back here. So again, your public-facing profile is what people land on when they search for or find you on LinkedIn. So I highly recommend going in, seeing what it looks like, and customizing it to the best of your ability, making sure that you add any relevant information that might be missing and controlling the overall message by hiding certain pieces of information that you might not want those that aren't connected with you to see.
So again, to get to this section, you go up to the profile section, go down to Privacy & Settings, and then from Privacy & Settings, click Edit your public profile, and that will take you to this page, where you can set up all the information that we just covered.
- What makes a LinkedIn profile stand out?
- Adding work experience and education to your profile
- Finding and adding contacts
- Sending messages
- Sharing status updates and content from the web
- Asking for, and providing, recommendations
- Interacting with companies
- Finding a job on LinkedIn
- Starting and growing a group
- Managing your account