Adjust your public image with public profile settings that you can customize and change.
- [Instructor] Now that we've set up our LinkedIn account and profile, let's take a look at how to configure our public profile. When someone searches for you online, for example, on Google, often, one of the first things that they'll come across is your public LinkedIn profile. They'll be able to view this without being logged into LinkedIn. As an example, let's take a look at my public profile. So, right now, I've logged out of any LinkedIn accounts and I'm going to simply type my name into a Google search. When I hit Return or Enter, you'll notice the first thing that appears is my LinkedIn profile.
So, this appears very high in the search. When I click on it, it wilL bring up my public profile. So, as you can see here, it says Sign In; I'm not logged in. But you can see information about me. It says here, View Oliver Schinkten's Full Profile, It's Free. And I can sign up for a LinkedIn account or sign into mine. But if I scroll down, you'll notice here that I can see several things. I can see Posts & Activity, I can see my Summary, Experience, and more. And that's because I've customized the settings, so that you're able to see this.
Now let's go into a LinkedIn account and see how we can customize these settings. So, I'm now logged into Zachary's account and I'm going to go over here on the left and click on his name to bring up his profile. Now, when inside of his profile, on the right hand side, notice that there's a tab for Edit Public Profile & URL. I'm going to go ahead and click on that. When I do, on the right hand side, you'll notice Edit URL, Edit Content, and then what I'm concerned of here is Edit Visibility. So, it's telling you here that you can control your profile's appearance for viewers not logged in as members.
So, we can decide what it is that we want to show. Now, if you want your profile to be private, you do have that option. On this top radio button here, I could click on that and it will make it private. As you can see here, it'll show my name and what I do, but it won't show any of the information in my profile. Now, I want to turn that back on. Below that, it's telling you that basic information is required. So, your name, number of connections, industry, and region. You do have an option for your profile photo. Do you want your connections to see that, your network, all LinkedIn members, or the public? And, in this case, I'm going to click on Public, 'cause anybody can see my profile picture.
Below this, you can adjust what you want to be seen as a public profile. So, if I don't want my headline or my summary, for example, I can click on those buttons and it takes them away. And one thing I like is that, on the left, it's showing you a preview of what your public profile will look like. And now that I've turned off my Headline and Summary, you can see that they do not appear here. Now, Experience does, and Education, because I still have those turned on. Let's say, for instance, I turned Education off, however. You'll see that that section then disappears.
So, you can go in and customize what you want to appear and to be hidden. In this case, I'm going to turn everything back on, because Zachary is trying to get noticed by employers and recruiters and other people, so I want this all turned on, meaning that you'll be able to see everything here in his public profile. But one thing you're going to want to do after you create your LinkedIn account is to make sure that you customize your public profile the way that you want it to appear.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and articles
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.