Adjust your public image with public profile settings you can customize and change.
- [Presenter] Now that we've set up our LinkedIn account and profile, let's take a look at how to configure our public profile. Anyone who you're connected with will be able to see your full profile. For people you haven't connected with however, you can control which parts they'll be able to see. Say for instance someone finds you by searching on LinkedIn, or comes across your LinkedIn profile after doing a Google search. How much do you want them to be able to see? Over here on the right-hand side of Tracy's account, let's check out the tab titled, Edit your public profile.
Now, when I click on this, we can see on the left what her public profile will look like. On the far right, under Customize Your Public Profile, we have the option to select the sections that we want to appear on our public profile. Now, there aren't very many options here because we haven't added all of the different sections that we can. In other words, we could add volunteering, certifications, courses, and more. Right now let's say that I want my picture, my headline, my summary, but I don't want my current positions, my past positions, my education, or my skills to appear.
Now on the left-hand side, you'll notice again that it updates this. So it only shows what we've chosen. Now if I do want to show current and past positions, click that, you'll notice that now you can see that, that she works as a creative director at Explore California. So this is a good way to be able to control the privacy that you want for people you are not connected with. Now for mine, I don't mind if people can see most of my information on my public profile, so I actually leave almost all of these checked and allow people to see that profile if they do search for me.
You may want to be more private though and choose some things that you do not allow them to see unless they make that connection with you. If you want to take it one step further, you even have the ability to make my public profile visible to no one. And if you do that, they will not be able to see your profile. In this case, I don't want to do that. I'm going to turn this on and I'm actually going to leave everything checked. So if someone finds Tracy's profile by doing a search, this is what they'll be able to see.
- Creating an effective LinkedIn profile
- Configuring a public profile and profile URL
- Finding and adding connections
- Exploring messages
- Navigating LinkedIn Groups
- Following companies and influencers
- Exploring the feed
- Publishing articles
- Configuring privacy settings
- Exploring account types