Adjust your public image with public profile settings you can customize and change.
- [Man] Now that we've set up our LinkedIn account and profile, let's take a look at how to configure our public profile. When someone searches for you on Google, often one of the first things that they'll come across is your public LinkedIn profile. They can view this without being logged into LinkedIn. As an example, let's take a look at my public profile. Here, I'll click on my LinkedIn account that appears right away in a Google search, and you'll notice here that you can see a lot of my profile. Scroll down. Now when someone's logged in to their LinkedIn account, they'll be able to see your full profile.
However, for people who are not logged in, you can control the sections that they'll be able to see. Let's take a look at how to customize this. Over here, on the right hand side of Tracy's account, let's check out the tab titled Edit your public profile. Now, when I click on this we can see on the left what our public profile will look like. On the far right under Customize Your Public Profile we have the option to select the sections that we want to appear on our public profile.
Now, there aren't very many options here because we haven't added all of the different sections that we can. In other words, we could add volunteering, certifications, courses, and more. Right now, let's say that I want my picture, my headline, my summary, but I don't want my current positions, my past positions, my education, or my skills to appear. And on the left hand side, you'll notice, again, that it updates this so it only shows what we've chosen. Now, if I do want to show current and past positions, click that, you'll notice that now you can see that, that she works as a Creative Director at Explore California.
So this is a good way to control what people will see when they access your public profile. Now for mine, I don't mind if people can see most of my information on my public profile, so I actually leave almost all of these checked and allow people to see that profile if they do search for me. If you want to take it one step further, you even have the ability to make my public profile visible to no one. And if you do that, they will not be able to see your profile. In this case, I don't want to do that.
I'm going to turn this on, and I'm actually going to leave everything checked. So if someone finds Tracy's profile by doing a search this is what they'll be able to see.
- Creating an effective LinkedIn profile
- Configuring a public profile and profile URL
- Finding and adding connections
- Exploring messages
- Navigating LinkedIn Groups
- Following companies and influencers
- Exploring the feed
- Publishing articles
- Configuring privacy settings
- Exploring account types
Skill Level Beginner
Q: This course was updated on 02/16/2018. What changed?
A: New videos were added that cover exploring company insights and improving your search on LinkedIn.