Currently on LinkedIn, B2B marketing is somewhat limited to Company Pages, InMail, and ads. Learn how there are still strategies you can employ to get your company and content more visibility.
- [Instructor] Currently on LinkedIn,…B2B marketing is somewhat limited to company pages,…InMails and ads.…So when it comes to B2B marketing,…make sure you have a company page.…According to LinkedIn,…the average decision maker reads 10 pieces of content…before finalizing their purchasing decision,…and B2B buyers are looking to LinkedIn for that content…that they need to move forward in their decisions.…So it is crucial for B2B companies to use LinkedIn…and LinkedIn company pages as a marketing platform.…
When it comes to best practice number two,…make sure you're sharing content…that increases brand recognition,…solves your buyer's issues,…and answers their questions.…You can share updates, links, images, infographics,…and now you can even share native video.…You can share company blog posts, links to sales pages,…and company culture content,…but always keep your buyer persona and their needs…top of mind.…Tip number three, don't just post it and forget it.…
Keep an eye on your analytics.…Your analytics will tell you…
Author
Viveka von Rosen
Released
12/13/2018- Determining the right way to market your company on LinkedIn
- Using long-form updates on your LinkedIn timeline
- Expanding your network and business with InMail
- SlideShare strategies that work
- Aligning marketing campaigns with LinkedIn
- Employee advocacy and Company Pages
- Using sponsored updates and video
Skill Level Intermediate
Duration
Views
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Introduction
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1. B2B Marketing
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Determining the right method1m 25s
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2. Using Linkedin as a B2B Marketer
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Best practices for updates1m 46s
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Using long-form updates2m 56s
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Hashtag communities2m 14s
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Get on trend with video3m 43s
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Winning with Messaging3m 53s
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SlideShare strategies1m 34s
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3. Company Page
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Sponsored Updates and video2m 20s
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Conclusion
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Video: Company B2B marketing on LinkedIn