From the course: LinkedIn Video Marketing for Personal and Brand Pages

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Choosing a video title

Choosing a video title - LinkedIn Tutorial

From the course: LinkedIn Video Marketing for Personal and Brand Pages

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Choosing a video title

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(bubbly music) - Would you ever read a book without a title? Probably not (laughs). So on LinkedIn right now, there's no field where you can actually put in a title for your videos. However, you can actually use the written content space that goes with your video to create a title. So in the description of the video, in the written copy, you're going to take the first four or five words and make that into a video title. Make sure that when you're creating a video title for your personal brand or corporate brand, number one that it is catchy, number two that it is interesting and also that it is descriptive, and then number three that it is SEO friendly. So what do I mean by that last piece? I mean make sure that, for example, if your video is on B2B sales that you actually include B2B into that video title, so is then searchable by our friends at Google. For example, I just did a amazing women's group video, so I made sure that I used a hashtag that I'm running right now called…

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