From the course: LinkedIn for Designers
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Building your network - LinkedIn Tutorial
From the course: LinkedIn for Designers
Building your network
- [Instructor] The strength of LinkedIn is that it leverages the power of weak ties. Most career opportunities are found through people on the periphery of your network. People you are close to personally tend to know the same people and the same opportunities as you do, so moving past that crowded overlap is typically where you can find the most value in expanding your network by building your connections. By doing so, you can really take advantage of those second degree connections, a.k.a., the friends of your friends that can amplify your reach on LinkedIn. In this section we will focus on building your professional network on LinkedIn. Having an active and diverse professional network on LinkedIn will help you increase your visibility on the platform, help facilitate exposure and introduce you to prospects. Networks are important on LinkedIn because it helps amplify the reach of information and opportunities there. Oftentimes, it's not who you know but who do people that you know,…
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