We are pretty familiar with sharing updates—whether it’s a tweet, Facebook update, or LinkedIn update. But what are the best practices for B2B marketers when sharing updates, or having their employees share updates, on LinkedIn? Rather than committing ”random acts of social sharing," learn why it’s best to have a social sharing strategy in place.
- [Narrator] We're all pretty familiar with sharing updates. Whether it's a tweet, Facebook update or an update on LinkedIn, but rather than committing random acts of social sharing, it's best to have a strategy in place. Best practice number one, share when your audience is on LinkedIn and feel free to use a scheduling tool. It's crucial to know who your audience or buyer persona is on LinkedIn and then share the content they're interested in when they're most likely to be on LinkedIn. This might be Monday through Friday, nine to five, or during their lunch and commute.
The push back I hear most often is that people are afraid of oversharing. Most likely you aren't. In fact, only a minute percentage of people will see your post. You can see from my feed that I share multiple times a day and I've never had anyone complain. So, I would challenge you to share at least one update a day. Best practice number three. Share different types of content from comments, to links, to infographic to native video.
What can you share? A link to your company's blog post, a favorite quote, a relevant infographic you found on Google, links to YouTube videos and even your own native video. Best practice number four, promote other people's content. Although probably not a competitor's. One thing to note, it can get pretty boring if you only share your own company's content. So share the content from other industry leaders, your clients, even your prospects.
Just make sure you're in compliance with your company's social sharing policy if there is one.
- Determining the right way to market your company on LinkedIn
- Using long-form updates on your LinkedIn timeline
- Expanding your network and business with InMail
- SlideShare strategies that work
- Aligning marketing campaigns with LinkedIn
- Employee advocacy and Company Pages
- Using sponsored updates and video