Learn how to see what's tripping you up and how to troubleshoot poor performance, as well as view how your performance stacks up.
- How do you know if your campaigns … are performing well or poorly? … Well, you compare to benchmarks. … Let me show you what some of these benchmarks are. … Sometimes it's hard … to understand whether you're doing a great job, … or whether you're struggling. … So I'm going to share with you the benchmarks … so you can compare against and understand, … yes, I'm doing great or no, something's a problem … that I need to go fix. … It's really helpful for me … to picture the hurdle analogy. … So number one, you have a hurdle … every time you launch new adds, … of getting people to click on those adds. … Now, the metric you're going to compare against … is your click through rate. … So you know if you have a higher … than benchmark click through rate, … then you're not having trouble with this hurdle. … People like what you're saying. … But if you have a low click through rate, … then people are having trouble over this step. … Then once someone has clicked on your add, … you need to get them to convert …
- Who should and shouldn’t advertise on LinkedIn
- Using Text Ads, Sponsored Content, and Sponsored InMail
- Audience targeting options
- Setting your bids and budgets
- Retargeting strategy
- Tracking your progress throughout the sales process
- Benchmarking and troubleshooting
Skill Level Beginner
1. The Advertising Capabilities of LinkedIn
2. Preparing Your AMO
3. Getting Down to the Details
Retargeting strategy1m 57s
4. Making It Effective
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