Learn best practices, tips, and strategies for effectively conducting B2B marketing on LinkedIn. Discover how to utilize this powerful platform to increase the visibility of your company and employees.
- [Viveka] Within LinkedIn, there is a massive opportunity for marketing and sales to create more conversations using the various content tools. So how can a B2B company best use LinkedIn in the creation and dissemination of their B2B content? And then, how do we enable our employees, marketing, and sales teams to use and amplify that content in a meaningful way? I'll cover many different LinkedIn content features and best practices for sharing content.
The hope is rethinking the way you use LinkedIn will increase your visibility, credibility, and result in more business for everyone.
- Determining the right way to market your company on LinkedIn
- Using long-form updates on your LinkedIn timeline
- Expanding your network and business with InMail
- SlideShare strategies that work
- Aligning marketing campaigns with LinkedIn
- Employee advocacy and Company Pages
- Using sponsored updates and video