In this video, Maya explains how to use the View Stats feature for LinkedIn posts.
- [Instructor] Wanna find out how your post is performing? All us have to do is to start from your LinkedIn profile page and scroll down to your post. Click on the see more posts option, and then once you're there, click the stats icon. From here you'll be able to see the number of views, comments, and likes, as well as who's engaging with your post. You can use this information to gauge how your post is doing as well as how you might approach your next post. As you publish more and more, you wanna keep an eye out on which posts are doing well and the ones that aren't.
This could offer clues on what types of headlines work best, what topics really get people engaged, and even how you could improve. Don't be discouraged if just a handful of people read your very first post. Building an audience takes time. And more importantly, reaching the right audience is key. So use the stats as a clue to tap into that audience, connect, and spark conversation.
Maya Pope-Chappell, news editor at LinkedIn, shows newly graduated college students and first-time jobseekers—anyone who is just beginning to build a professional presence and personal brand—how to succeed on LinkedIn. She explains why, what, and how to write. She helps you figure out what topics get the most traction and shares the best practices for building an audience and establishing your brand.
- Why publish on LinkedIn?
- Figuring out what to write
- Choosing a good headline
- Publishing best practices
- Promoting your work
- Addressing comments
- Rocking your LinkedIn profile