From the course: B2B Marketing on LinkedIn
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Aligning sales and marketing efforts on LinkedIn - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
Aligning sales and marketing efforts on LinkedIn
- [Instructor] Aligning your sales and marketing efforts are crucial to the success of your LinkedIn initiative. Collectively, your employees are going to have a much bigger reach than your company page. So you must try and engage your employees in your LinkedIn marketing efforts. That being said, it is not reasonable to expect your B2B employees to market for you on LinkedIn if you don't give them the resources, training, and most importantly, an understanding of why they need to be active. I believe that bringing marketing and sales together starts with the C-suite. The more value marketing demonstrates, the more buy-in, and therefore the more budget you'll receive. One of our clients, Lithium, incorporates the C-suite first by looking at it through two lenses, revenue and reputation. Both of which include social media marketing. So what do we mean by revenue? That's when you can directly track ROI on your social, which is…
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