Aligning marketing campaigns with LinkedIn

- [Instructor] There are some strategies…companies should know…when it comes to getting more visibility and engagement…for their marketing campaigns on their pages.…So consider recreating or customizing…existing campaigns through LinkedIn.…Let's say you're launching a new event, product, service,…book, webinar, division, brand, or even business.…Chances are you have visual assets…to support that promotion.…Consider using company page background images…to reflect the new marketing or branding.…

Background images are not one and done…so you can change the image…while you're launching or promoting a new offer…and then go back to your original…once the launch is complete.…Tip number two, if you have a website or landing page…associated with your launch,…then change it on LinkedIn too.…Here's a ninja trick.…If you have a showcase page, basically a company subpage,…for a product, service, or event you're promoting,…the website link shows up prominently above the fold…and can help to drive traffic.…

Tip number three,…as well as your background image and website,…