Join Viveka von Rosen for an in-depth discussion in this video Advanced tagging and sharing techniques, part of LinkedIn for Business.
This video will walk you through best practices for tagging and messaging your connections and the use of LinkedIn Pulse. Whether you have a big or small network, it is really important to be able to segment your network for better usability, and LinkedIn tagging allows you to do just that. Similar to Facebook and Twitter lists, LinkedIn allows you to divvy up or segment your network according to tags you create. You can create up to 200 different tags and add multiple tags to each contact you have.
Tags are private. The person you tag will never see how you've tagged them. And they are available for both the paid and the free accounts on LinkedIn. The main difference is you can tag anyone in your network with a premium account. You can only tag your first-level connections with the free account and that's one of the reasons I have the paid account on LinkedIn. LinkedIn will also automatically tag some of your contacts according to how you connected to them or how they connected to you. This is usually colleague, classmate, group, or in this case, partners.
Consider creating tags that help you to segment your network by things like prospects, clients, referral partners, people you met at a conference, pretty much anything you can think of. The more segmented your network and the more customized your communications, the more likely you are to convert prospects into clients. You can tag your connections from the Contacts screen or from their profile. Here's how. On the Contacts screen, simply click on Tag and then scroll down to the tag you want to apply to the individual.
If you want to add a tag that is not there, scroll to the very bottom and click on Add New Tag. If you want to edit or delete an existing tag, just click on Manage Tags. Again, you can add multiple tags to each connection. You can also tag your connections from their profile. Simply click on the link that says Tag and scroll down to the appropriate tag, or add a new one. One of my ninja tricks is to tag my potential clients or prospects according to their positions or interests. Then, once or twice a month, I'll find an article in LinkedIn Pulse and share that article with my specific tagged group of prospects.
We'll talk more about how to do this later. By taking your time to tag your connections and occasionally send them relevant content, you're going to stay top of mind with them and you have a much better chance of converting them into clients.
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- Understanding company pages and profiles
- Knowing and finding your audience
- Using the Who's Viewed Your Profile and You Recently Visited tools
- Tagging and sharing content
- Creating a message campaign
- Building a dynamic company page
- Creating engaging updates
- Marketing your LinkedIn page
- Recruiting with LinkedIn