Join Justin Seeley for an in-depth discussion in this video Adding basic information, part of Learning LinkedIn (2015).
- The basic information of your LinkedIn profile is often times the most important piece of information that you enter because this is the first thing that a lotta people see when they search for you or when they find you on LinkedIn. In this movie, I'll be walking you through adding the basic information to your profile. In order to get started, simply click on the Profile link at the very top of your screen and then click Edit Profile, which should take you to a screen that looks something similar to this. At the top, you may see something like this big blue box that is indicating that you need to walk through these prompts. We're gonna be walking through every facet of the LinkedIn profile on our own, so we really don't need to see this.
I'll click the x at the top. Once I do that, it's going to then allow me to start making changes to my profile. Let's start up here at the top. When I hover over any piece of my profile, you'll notice that it highlights with this little blue pencil out to the right-hand side. That indicates that this is an area that you are allowed to edit. If I wanna make a change to any of this, all I have to do is click on that pencil icon and then I'm allowed to change using this interface here. For instance, if I needed to change my name, I could simply change my first name or my last name by entering in that information and then clicking Save.
Once that is saved, the page will refresh and you will see your newly entered information. If the blue box continues to appear and you don't want it to be there, just simple click the x each time to remove it. Directly underneath there, you can add something called a Headline. The Headline is very important because the Headline is what's really going to attract people to your profile. I recommend adding something that's attention grabbing, yet relevant to what you do. For instance, here I might type out something like Web Designer, because that's what I do, then I'll put a pipe, and then after that I'll type out something like Specializing in corporate web design.
Then I'll click Save. Once I do that, that now has a new heading that says, "Web Designer | Specializing in corporate web design." Underneath that, I have the ability to change my location. If I click the pencil here, I can change my Country. I can also enter in my Postal Code, and then that's going to give me the option to enter in either the city and state or a broader facing area. I could simply say, "Greater Los Angeles Area" as opposed to Ventura, California. It's whatever you're most comfortable with, really.
Then after that, your Industry. I'm going to choose Design. Then I'll hit Save, and all of that information is now added to my profile. Now I'm going to add a photo. I can do that by hovering over the photo and just clicking. That's going to launch this dialogue box where I have the ability to choose a file on my computer. The files that work best are going to be JPEGs, GIFs or PNGs. They need to be square in nature, and the file size limit cannot exceed eight megabytes.
I'll hit Choose File, and on my Desktop I actually have a headshot that I'm going to use. I'll hit Choose, and that's going to upload the headshot. You'll notice on the left-hand side we have an Adjust Photo section, and on the right-hand side we have a Preview section. The Preview section is giving you an idea of what this profile photo is going to look like in all of the different areas where LinkedIn might display a profile photo. So you're seeing the larger ones, the smaller ones and even the round ones that are going to appear in different areas of the LinkedIn user interface.
In order to adjust the photo, you can click inside of this box and move this around. You'll notice as I do that, the Preview updates on the right-hand side as well. You can adjust the crop by clicking and dragging this square, like so, and then you can center up or change whatever it is that you need to do. Once you have this exactly like you want it, you're ready to apply the photo. But before you do that, you may want to change the privacy setting down here at the bottom. You can choose whether or not your photo is available to only your Connections, your entire Network or to Everyone.
I'll go ahead and select Everyone and then I'll hit Save. Once that is saved, it's going to be added to my profile. If I scroll up, I can see that my new profile image is now intact. Now I'm gonna scroll down and we're gonna add a Summary statement. You can see this right here on the right-hand side. It's prompting me to add that. A Summary statement is basically like the old-school way of adding an objective or a beginner paragraph inside of a resume. So I'll click Add Summary, and that's gonna give me this box where I'm allowed to type in.
If I navigate out to my Desktop, I actually have a Summary statement already typed out. I'll select that and copy it, and then I'll go back over to LinkedIn. All I have to do is paste that in. Basically, this is just giving people a brief overview of who I am, what I do and maybe what I'm proficient in. In this case, it says, "Accomplished web designer with 10 years experience creating visually interesting and user-friendly websites. Expert-level proficiency with major development tools such as Photoshop and Illustrator." Once I'm finished with that, I'll click Save.
There we go. That's the basic information that you need in order to make your profile successful on LinkedIn. As we continue to fill out our profile, you're gonna see that this thing really starts to come together, and you're gonna be amazed at some of the things you're able to add and customize on the Profile section.
- What makes a LinkedIn profile stand out?
- Adding work experience and education to your profile
- Finding and adding contacts
- Sending messages
- Sharing status updates and content from the web
- Asking for, and providing, recommendations
- Interacting with companies
- Finding a job on LinkedIn
- Starting and growing a group
- Managing your account