Write a professional summary that differentiates your experience and highlights your accomplishments.
- [Narrator] In this video, we'll take a look at how to add a summary to your LinkedIn profile. Your summary is an extremely important part of your profile and it's a section that you should put a lot of time and thought into. I want to start off by saying that I've seen thousands of student profiles on LinkedIn and I am amazed at the number of students who choose not to include a profile summary. I believe this is a big mistake. Not only is the summary an opportunity to share some of your accomplishes but it's also an opportunity to share your mission statement, your career goals and aspirations, personality and why it is you do what you do.
You want your summary to resonate with those who choose to look deeper in to your profile. Your summary is also a great place to include keywords that will help make you more visible in search results. So, let's take a look on how we can add a summary to Zachary's profile. I'm going to go ahead and click on the pencil icon here that allows us to make edits to his basic profile and here's some things such as his name and headline but if I scroll down to the bottom you'll see a section for summary. Which is currently blank because we don't have to add anything in there by default.
It's not required but I am going to ahead and paste in a summary that I've already typed out here for Zachary and we'll take a look at this here in a little bit but first I want to go in the bottom right and click on SAVE so that we add it to his account. Now, when I scroll down a little bit notice here that a summary does appear. So one thing to take note of is that it only shows the first couple of lines of the summary when you first access an account. This is important because you'll want to make this attention-grabbing and make people want to read further about you.
For Zachary's it says: I'm currently a junior at Orange Valley University pursuing a degree in business marketing with an emphasis on digital marketing and social media. Over the past semester, I've had experience as an intern at KinetEco. So here it's telling a little bit of who Zach is and what some of his accomplishments are. Hopefully when someone reads this, if they're interested and looking for someone in digital marketing they will be intrigued and read on. Now, if you want to read more of the summary you'd go ahead and click on SHOW MORE and this brings up his summary. So here, inside of Zachary's summary you'll see that if you look over it it mentions some of the things he is interested in.
Social media campaigns such as LinkedIn, Twitter, Facebook and Instagram. It tells here some experience he had at both KinetEco as well as Landon Hotels. It says here that 'My classmates, instructors and co-workers have described me as motivated leader who's passionate, hard-working and an enthusiastic collaborator. So, it gives a lot of information about Zachary tells more about his character, his accomplishments and more Now down here it tells kind of his aspirations. "I'll be graduating in May 2020 and plan to pursue a career in digital marketing near the Los Angeles area.
So you're going to want to put information in here that does cover who you are and what you want to do. Below this, you'll notice that I put in an area that says 'areas of expertise' and list certain things that Zachary feels that he is strong at. In other words, digital marketing, social media marketing, Facebook, LinkedIn, Twitter, Instagram, web design, SEO and a few more and some additional skills such as Leadership and public speaking. So not only different platforms or degrees that he has but other skills he feels he is strong at. Now, by listing these kind of in a bullet point format or like this, it's easier for the viewer to skim over them and see the different things that you're strong at but another benefit is that is also adds these important keywords into your profile so that you'll show up in more searches. I highly recommend you doing this at the end of the profile not simply to stuff keywords in there and make them irrelevant but to really put it down as areas of expertise and let people see more of what your skill set is.
Now, I'm going to navigate over to my personal account just to look at another example. And here you can see that right away it just has the first couple lines. I'm a passionate educator and instructional designer dedicated to improving educational opportunities for everyone and revolutionizing the education system. I'm hoping that this draws people in to want to read more about me and when I open it, you'll notice here that I put in some of my past experience, my accomplishments and more. Now obviously, from the perspective of a student yours is going to be a little bit different because you don't have a lot of work experience yet but you can put in some of the things that you've done.
Now down here you will see I also have an areas of expertise and I put in some of the things I'm passionate about and some of the skills that I possess. I'll switch back over here to Zach's account Now, you have some important decisions to make regarding your summary. First, is it something you want to do right away or do you want to wait and do it last after you've completed the rest of your profile? If you complete the rest of your profile first, it may give you more insight into what you want your summary to look like. No matter what you do remember that your profile should constantly evolve.
You should constantly update it as you enter new phases of your career and as you gain new skills. Next, I'd spend some time considering the following: Who are you? Really, who are you and what defines you? What is it that you do and why is it that you do that? Your LinkedIn summary provides you an opportunity to show off some of your personality and your passion. Something that a resume can't really do. Take advantage of this. Finally, your LinkedIn summary provides you with an opportunity to toot your own horn. This is a chance to show off what you've accomplished and what skills you've developed.
How do you provide value to a potential employer or collaborator? Remember that most people who come across your profile will do so through the LinkedIn search bar or from recommendations that are provided by LinkedIn. Take some time to determine important keywords that you'll want to use in your summary so that you show up more. You need to feed the algorithm with words that are being searched for. For instance, if you're a web designer and you simply say something like "I design websites" You're missing out on some important keywords. Find a way to work in web designer, web design, accessibility, user experience and other keywords that people will be specifically searching for.
What keywords are best for you? Well, this completely depends on the field that you're in and what it is that you're trying to accomplish. Spend some quality time determining the keywords relevant to you and your industry. If you still aren't sure what you want your profile summary to look like, I highly recommend checking out the LinkedIn profiles of other students who are pursuing a similar career path. Look to see what type of things that they're sharing and what keywords that they are using Spend some time crafting your summary before you post it. Once it's written, have some peers look it over and give you feedback.
This is a very important part of your LinkedIn profile and one you should put some time and effort in to.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and articles
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.