Write a professional summary that differentiates your experience and highlights career wins.
- [Oliver] In this video, we'll take a look at how to add a summary to your LinkedIn profile. Now your summary is an extremely important part of your profile. It's a section you should put a lot of time and thought into. This is part of your profile that you want to resonate with people when they begin to read more about you. Not only is it an opportunity to share some of your accomplishments, but it's also an opportunity to share your mission statement, why it is that you do what you do. It's an opportunity to share your aspirations, explain how you can provide value and show some personality.
It's also a great place to include keywords that will help make you more visible in search results. So let's take a look at how we can add a summary to Tracy's profile. I'm first going to click on the pencil icon in the upper right section of her profile. From here, we get this edit box, in which we can edit the headline, her position and more. I'm going to scroll down to the summary section. And here under summary, I'm going to paste in one that I've already written for Tracy.
Once that's in here, I'll click on save. And as you can see, it updates here in her account. So one thing to take note of is that it only shows the first couple lines of the summary when you first access an account. This is important, because you'll want to make this attention grabbing and make people want to read further about you. Here it says I pride myself in being a resourceful creative director and visionary. Experienced in leading and inspiring design teams. And then it goes on. Now another important thing here is that you'll have to decide whether you want to write this in first person or third person.
I strongly recommend writing it in first person. I think it's more conversational and really more personal. So as you can see here I did that where I put I pride myself in being a resourceful creative director, rather than putting Tracy prides herself in being a resourceful creative director. Now if you want to read more of her summary, you'd click on the See More link and that brings up the entire summary. Now in this summary, I did a few things. I really tried to tell the story of who she was and why she does what she does.
Why it's important to her. I also put some accomplishments that she has. So here's a time that you can kind of share some of the great things that you did. And then at the end, I listed some of her areas of expertise. I did that in here to add some of these keywords. So I think it's a fair place to put down some of the areas of expertise that people will be interested in seeing. But not only that, but it adds the added effect of making this profile show up more in the search engine when people are looking for these particular skills. Now, I'm going to close this and put See Less.
And I'm going to navigate over to my LinkedIn account. And I want to show you what I did with mine. So here again, I put I'm a passionate educator and instructional designer dedicated to improving educational opportunities for everyone and revolutionizing the education system. Again, I wanted to have something that was attention grabbing that would want people to read a little bit more. Now if I click See More, you'll see here that I put then a bunch of my qualifications, I put some of my accomplishments. And down here I put areas of expertise to get some keywords in there.
And I do think that's something that is important to do. I'll switch back over to Tracy's. Now you have some important decisions to make when you're crafting your summary. First, is it something you want to do right away? Or do you want to wait and do it last? If you complete the rest of your profile first, it may give you more insight into what you want your summary to look like. No matter when you do it, remember that they should be considered an evolving profile, which you can and should update or improve from time to time.
Next, I would spend some time considering the following. Who are you? Really, who are you and what defines you? What is it that you do and why is it that you do that? Finally, how do you provide value to a potential employer or collaborator? I think it's important to answer these questions as you begin to craft your summary. A third thing to consider is to take some time to determine keywords that you'll want to use in your summary. Most people that come across your profile will do so through the LinkedIn search bar or from recommendations by LinkedIn.
In order to take advantage of this, you need to feed the algorithm with the words that are being searched for. For instance, if you're a web designer and simply say something like I design websites, you're missing out on some important keywords. You should find a way to work in web designer, web design, and other keywords that people will be specifically searching for. Which keywords are best for you? That completely depends on the field that you're in and what it is that you're trying to accomplish. I would spend some quality time determining these keywords.
Look at other people in your field and their accounts to see what keywords they're using. Use a site like Google Trends and constantly be on the look out for keywords.
- Creating an effective LinkedIn profile
- Configuring a public profile and profile URL
- Finding and adding connections
- Exploring messages
- Navigating LinkedIn Groups
- Following companies and influencers
- Exploring the feed
- Publishing articles
- Configuring privacy settings
- Exploring account types