Decide which skills you want to add to your profile so that others can endorse your work.
- [Announcer] In this video, we'll take a look at how to add skills to your LinkedIn profile. What are some important skills that you possess? What are some key skills that you recently learned as a student? And what are some software or other technologies that you know how to use well? Now I want you to start making a list of these skills that make you a strong candidate as a potential employee. If you need help getting started, I recommend asking a trusted mentor, a professor, classmate, or co-worker about what comes to mind for them. Once you've thought this over, consider adding these skills so that people can begin endorsing you for them on LinkedIn.
Let's take a look at how to add a skills section. So on the right-hand side I'm going to click on add new profile section. From here, we have background and below that is skills. I'll click here and it says skills, showcase your strengths as a professional, and I'm going to click on the plus button. Now, members with more than five skills listed on their account are 27 times more likely to be discovered in searches by recruiters. That's a significant number. So I'm going to go ahead and start adding skills for Zachary.
In here, I can enter the name of a skill, and usually when you do, it will start trying to predict what it is you're typing, and you can go ahead and click on that. So, I'm going to type in digital marketing, and as you can see here, that appears and that is now added as a skill. Now, you have the ability to add up to 50 skills and it's telling me now that I have 49 more that I can enter. I'm going to start adding a few more. I'm going to enter in web design. So as you can see here, I've added six different skills, digital marketing, web design, social media, WordPress, blogging, and leadership for Zach.
And when I have those done, I'm going to click on add down at the bottom. Now, on Zach's account, if I scroll down here, you'll notice that we now have a skills section. And it says here, featured skills and endorsements. First of all, we have digital marketing, web design, social media. Now, It's important to know that you can change these skills at any time. So you can either go ahead and add a new skill by clicking here, or click on the pencil icon and change one of the skills that you currently have. You can reorder them, you can get rid of one. So as you develop new skills over your career, you're going to want to go into your profile and add them on your LinkedIn account.
I'm happy with the ones I have here, but next to them you'll see it says you don't have any endorsements for this skill yet. And that makes sense because we just setup this account, and we don't even have any connections yet. But over time, your connections will be able to endorse you for these skills if they have noticed that you possess them. So let's take a look at a couple different accounts. Here's another one, Shad Cayden, who is a fictitious student at Roux Academy. And if I scroll down, you'll notice here that he has featured skills and endorsements, and he has customer service, which he's been endorsed four times for.
So if I click here, it opens it up and shows me who has endorsed him. So there are four different people who have endorsed the fact that Shad possesses customer service skills. We have management skills, public speaking, Microsoft Office, and Microsoft Excel. Notice that nobody has endorsed him for Microsoft Excel yet, but that's okay. He still believes that's a skill of his, he wants to keep it on here and over time, you'll begin to accumulate endorsements for these. I'm going to switch over to my account and take a look at what happens over time.
If I scroll down to my skill section, you'll notice here that I have a ton of endorsements for some of these skills. In other words, for teacher training, educational technology, curriculum development, and several others, I have a lot of endorsements for. So at times when I've connected with people and collaborated with them, when I've done public speaking events and other things, people have gone on and endorsed me for them. So right away, it can be frustrating when you don't have anyone who's endorsed you, or only a couple people here and there. But over time, you'll start to accumulate more and more endorsements and this can be a very powerful thing on your LinkedIn profile.
In addition to your specific technical skills, or your ability to use certain software programs like Microsoft Excel, or Photoshop, you should include skills like public speaking, collaboration, leadership, or others that you possess. Take some time to think about the skills that you possess that will qualify you as a potential candidate for a job that you're interested in obtaining. What I've found is that most people don't feel comfortable adding too many skills to this. And you definitely don't want to stretch it by starting to add skills that you don't really possess. But don't sell yourself short, give people the opportunity to endorse you for the skills that you believe you have.
If you have some that are not being endorsed, or you feel like you aren't strong at them anymore, you can always go back and delete them. I recommend that you start off by adding at least five to 10 different skills and then continue to add skills as you think of them. So once you have skills added to your account, how can you begin to receive endorsements? Well there are few ways you can go about this. One is to ask people that you've collaborated with. Classmates, coworkers, a professor, or anyone else, if they'll endorse you for a skill. Much in the same way that you'd ask someone to be a reference for you.
If you've truly demonstrated these skills, people will usually be happy to endorse you for them. Another way, and one that's easier, is to have your connections automatically prompted. You can do this by adjusting your endorsement settings right here at the bottom of your skill section. So I'm going to go in here and click on show more. And at the bottom, you'll see here that it says adjust endorsement settings. I'm going to click on that, and it brings up a few options. Manage how you receive and give endorsements. So first of all, I want to be endorsed.
You can turn this off if you don't want to be endorsed, but I do recommend keeping that on. Second, include me in endorsement suggestions to my connections. This is another thing that I suggest you keep turned on. It means that from time to time, your connections will be prompted, asking if they believe you have that skill. And if they click yes, you receive the endorsement from them. And then at the bottom you can choose whether or not you want to be shown suggestions to endorse your connections. So that's the other way around. That means that you'll receive prompts asking if you want to endorse other people for skills.
I think it's a great idea to endorse people that you know do something well. You'll find that when you start endorsing other people for skills, many will in return endorse you for skills that they feel you're strong at. Be careful though, it's not a good idea to endorse people that you don't know. Maintain integrity and only endorse people for skills that you believe they possess. In this case, I'm going to leave all of these as on. I think it's a good idea to leave them all set as yes so that you can start accumulating these endorsements. Take advantage of the skills section. I believe that it particularly important for students because you don't have as much work experience for potential employers to view.
So you need a way to illustrate the skills that you possess. Once you get to the point where several people have endorsed you for a skill, that sends a strong message to a recruiter, a potential employer, or a connection, that this is something that you're truly skilled at. Over time, your endorsements will start to accumulate, so I suggest starting to add them right away.
- Creating a LinkedIn profile
- Growing a professional network
- Following companies and influencers
- Sharing updates and articles
- Sending and receiving messages
- Searching for jobs
- Upgrading to LinkedIn Premium
Skill Level Beginner
Q: This course was updated on 10/18/2018. What changed?
A: The following topic was updated: LinkedIn Groups.