Join Garrick Chow for an in-depth discussion in this video Understanding applicant pool, company, and hiring trend insights, part of Up and Running with LinkedIn Premium Job Seeker.
- One of the advantages of a premium job seeker account is the ability to see how you compare both to people who are applying for a job you are interested in as well as to the people who are already employed at that company. This information is collectively referred to as insights and it can help you zero in more precisely on the right opportunities and really focus your job search strategy. For example, the account I'm using for this demonstration is a premium job seeker account. I'll click jobs and again that gives me a list of job links and things I might be interested in. And I'll click on one that looks interesting.
So, in this section directly underneath the job title area, this is the insights area. Notice it has this PREMIUM label to indicate this is a premium only feature. So, here I can see that there are currently 15 applicants who have applied for this job. So, right away that can start to give me a sense of how popular this position is. But, bear in mind that all the data you'll find here is based on the data from LinkedIn, not from the company itself. So, this number doesn't include the people who aren't on LinkedIn or who might've applied through other channels. But, this can still give you a good sense of what skills and experience your potential competition are bringing to the table.
I'll click here where it says See more insights. That expands the section. Notice here two tabs here at the top. We have Job applicants and we have eHarmony employees. The employee insights provide data like which schools this company has recruited from the most frequently. And click the more button to see more schools. And if your attending one of these schools that could potentially give you a leg up on this job. Below that you'll see the top companies that this company recruits from which may give you a sense of where this company stands among similar companies in the industry. This could also turn out to be a list of other companies you might want to look into for potential employment.
And below that you'll find a graph of the company's growth over time which can give you insight into whether they're expanding or shrinking in size. Rolling your mouse over the data lets you see exact numbers. And down below here you can see what the average lengths of employment of this company tends to be. So, all of this information can start to inform you on whether or not you want to apply for this position. Let's scroll back up and look at the Job applicants tab. So, the kind of data you'll find here includes applications over time which shows you the number of people who have applied for this job and the dates they did so.
And the last insights section is Education. We can see what percentage of different degrees applicants have as well as what the top fields of study are among the applicants. All of this data under Job applicants and employees collectively paints a bigger picture for you of the type of company this is and how you stack up against the competition. Given this information along with the actual job description and other information below you should be able to effectively determine whether it's worth your time to apply and pursue this particular job or to move on and check out another one. Now, I also want to mention here that you can get this insight information on your mobile device as well.
But, you'll want to use not the main LinkedIn app on your phone or tablet, but the app called LinkedIn Job Search which is an app that focuses entirely on the job search aspects and tools of LinkedIn. You can download this app from the Apple App Store or from the Google Play Store for Android devices. So, just by way of example here I'll open up the app and at the bottom of this screen are four tabs. On Android devices you'll tap the menu button on the upper left hand corner to see the four categories. Searchers for searching for jobs based on title, keyword, location or a combination thereof. The Discover tab is where you'll find suggestions of jobs based on your viewing history.
The area under the Track tab is divided into three sections. So, you can see jobs that you've recently viewed which is convenient if you didn't save the job listing and you want to check it out again. The Saved tab is for the jobs you have deliberately saved. And the third tab is to keep the track of the jobs you've actually applied for. And the fourth tab is Notifications where you'll see any alerts or messages related to the jobs you've searched for, saved or applied to. So, for instance I'll go back to the Discover tab and select one of these jobs.
So, this lets me see the job listings on my mobile device. I can again see how many applicants have applied to this job, in this case 148. And if I tap See more Premium Insights I get access to the same data we just saw through the desktop web browser. So, here's the information on the number of people who have applied. I can tap on different dates to see the data. Here's the the Seniority of the people who've applied. Their Top skills. Education levels. Now we're into the employee data.
I can see they have 969 employees and here are their hiring trends. The Top schools. And the Top companies they hire from. So, if you're on the go or just sitting with your phone or tablet, you can still access all the same tools and insight information as you can from the web browser. With the job search app you don't have to wait until you get back to your computer to start or continue your job search.
He then covers such features as Insights, which show how you stack up against a company's employees and other applicants. He also explains best practices for sending InMail to people, finding companies of interest, and using tools to reach key contacts and hiring managers. Finally, put it all to work by learning how to apply for a job directly on LinkedIn. Using these tips and LinkedIn Premium Job Seeker, you can find, apply, and network your way to your next dream job.
- Optimizing your profile
- Growing your network
- Upgrading to Job Seeker Premium
- Understanding Insights
- Contacting people via InMail
- Applying for jobs
- Accessing Lynda.com with Job Seeker Premium