Join Garrick Chow for an in-depth discussion in this video Curating your skills, part of Up and Running with LinkedIn Premium Job Seeker.
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- Another important facet of your LinkedIn profile is the Skills and Endorsements section. This is where you can highlight the range of skills you possess. What makes this area unique, though, is when your connections, meaning the people you know, endorse your skills. So instead of just padding your profile with skills that might be difficult for potential employers to confirm that you actually have, endorsements allow your connections to recognize and acknowledge the fact that you do, indeed, possess these skills. And the more connections you have who believe you to be proficient in the skill, the more endorsements you'll rack up in your profile.
So I'm currently working on this profile for Reggie Tupp. This is another one of our fictitious accounts. And we can see here that Reggie already has some skills listed. And these thumbnails of other members show that he's been endorsed for those particular skills. I'll click the Add skill button. Now, if you haven't set this up yet, this top section here is what you'll initially see. First you have the option to say that yes, you do want to be endorsed, and this is what will allow your connections to confirm that you have certain skills, so you'll want to leave this on if you want them to have that ability. Below that we have a couple of check boxes. One of them is Show me suggestions to endorse my connections.
That will make boxes show up above your profile when you log in that say things like, "Does Jennifer know about "social media management" or "Does Tim know about sales?" Now, if you've also checked Include me in endorsement suggestions to my connections, your connections will see similar boxes on their profile pages, asking about you. You also have the option here to receive notifications via email whenever somebody endorses you. And below this area, you can manage your skills. You can include up to 50 in your profile. Just start typing the name of a skill, and select one if it shows up, or just keep typing if a suggestion does not appear, and then click Save.
And just so you can see how this looks from the other end, I'm going to scroll back up and go to Connections to check out Reggie's connections, and I'll just click one of my connections here. And notice when I go to this page, at the very top, it's asking me, "Does James have these skills or expertise?" So you can help your connections out by clicking Endorse here. Now, if you don't think they really have certain skills, just click the x button and leave just the skills you feel comfortable endorsing. And this is just a way you can quickly endorse several of your connections. I'll say that Jason knows about SolidWorks.
As soon as I click that, another one pops up. Maybe Sally knows about finance and management. June knows about due diligence and so on. And of course you don't have to do this. You can just click Close. Now here on James's page, I can actually scroll down to the skills area, and I can click the plus button next to the skills I want to endorse, like so. So as more of your connections endorse your skills, it'll start to provide a more accurate representation of who you are and where your strengths lie, and it could as a result increase the likelihood you'll be discovered for job opportunities related to the skills you possess.
So be sure to take some time to endorse the skills of your friends, and they'll most likely return the favor and add their own endorsements to your profile. It's also a great way to keep in touch with your connections without having to directly interact with or message them or take up their time. Unless they've turned the option off, they'll get alerts and see your name whenever you add an endorsement, and you might find them more willing to reply or help out if you contact them in the future.
He then covers such features as Insights, which show how you stack up against a company's employees and other applicants. He also explains best practices for sending InMail to people, finding companies of interest, and using tools to reach key contacts and hiring managers. Finally, put it all to work by learning how to apply for a job directly on LinkedIn. Using these tips and LinkedIn Premium Job Seeker, you can find, apply, and network your way to your next dream job.
- Optimizing your profile
- Growing your network
- Upgrading to Job Seeker Premium
- Understanding Insights
- Contacting people via InMail
- Applying for jobs
- Accessing Lynda.com with Job Seeker Premium