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About the Author
Lindsay Pedersen is a brand strategist with Ironclad Brand Strategy.
An experienced brand strategist with a demanding, scientific approach to brand building, Lindsay helps leaders unlock purposeful growth through rigorous, ironclad brand positioning. Prior to her work at Ironclad Brand Strategy, she was a brand manager at Clorox, where she led mature, billion-dollar businesses and newly-launched categories—from Clorox Bleach to Armor All to Brita.
She now uses a general manager approach while creating brand strategies for her clients: leaders of businesses that are growing, but struggling for that growth. She uses her proprietary Ironclad Method to build a brand strategy that helps the business fulfill its potential, and gives its leaders the ability to grow with intention, clarity, and focus.