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Lida Citroën is an international branding specialist who designs and enhances the identities of private companies, executives, and organizations globally. Lida is the principal of LIDA360, based in Denver, and an accomplished speaker and writer, often featured in the media, including MSNBC, Entrepreneur, U.S. News & World Report, Fortune, Forbes.com, Harvard Business Review, and CBS MoneyWatch. She is also the author of two books: Your Next Mission: A Personal Branding Guide for the Military-to-Civilian Transition, which offers personal branding, career, and professional tools and guidance to transitioning military veterans, and Reputation 360: Creating Power through Personal Branding, a best-selling guide to gaining competitive advantage through reputation management.
Lida spends her free time helping veterans transition from military to civilian careers. She writes for Military.com, is a volunteer for Employer Support of the Guard and Reserve (ESGR), speaks at national events on veteran hiring, and since 2010 has worked with the Wall Street Warfighters Foundation. She also conducts workshops, training seminars, and webinars to enlighten transitioning veterans about the challenges, opportunities, and advantages to be gained in the civilian sector.