Join Charlene Li for an in-depth discussion in this video Sharing best practices, part of Charlene Li on Digital Leadership.
- As you're pulling together your sharing…strategy, you may be asking questions like,…which channel should I be using?…How often should I be posting on places like…Twitter or LinkedIn?…I want you to take a deep breathe, because those…are not necessarily the right questions to be asking.…Instead here are some best practices…to keep in mind as you're pulling together…how you're going to share as a digital leader.…The first one is the rule of record,…the eye of the beholder.…You are writing for the people you are leading,…what can you share that will help…them achieve their goals?…Again this is a relationship that you have.…
You want to be able to make sure that you're developing…that relationship with the things that you are sharing.…Think about the content, the stories that you will share…that will help them get things done.…The second thing is to create a plan.…Have that plan of what you're trying to accomplish,…that relationship of how you think you want to…shape it and change it, and then where are the places…
In this course, she explains the three steps for extending leadership into the digital space: listening, sharing, and engaging. With her tips, you can transform your professional relationships with employees, peers, and influencers. At the end of each chapter, she provides a list of questions to help you get started on your next step.
- Listening at scale
- Scanning your environment
- Choosing the right type of engagement
- Cultivating followers