Join Charlene Li for an in-depth discussion in this video Choose the right type of engagement, part of Charlene Li on Digital Leadership.
- Engagement is really messy.…As a leader, you're thinking about all of this digital…activity that's out there.…And looking at it, it feels like you have to dive…into this muck, get really dirty.…And you wonder if you're ever gonna get out of it.…Well the key to being able to craft that leadership…strategy for yourself while on engagement…is to pick the right type of engagement…that fits your leadership style…and your leadership objectives.…I break it down to three types of engagement.…
The first one is event-based.…This is where you can pull people together…for a town hall, or a quarterly meeting.…And you can use these digital tools to reach hundreds,…if not thousands of people.…And this is more than just a broadcast of a radio,…a video, or a talk.…This is really about having a conversation with people,…where you're using digital channels on the front end…and on the back end to surface questions, conversations,…engage with people in real time.…
But it's constrained, it's contained.…It's for a very specific event and place and time.…
In this course, she explains the three steps for extending leadership into the digital space: listening, sharing, and engaging. With her tips, you can transform your professional relationships with employees, peers, and influencers. At the end of each chapter, she provides a list of questions to help you get started on your next step.
- Listening at scale
- Scanning your environment
- Choosing the right type of engagement
- Cultivating followers