From the course: Digital Transformation
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The stages of digital maturity
- Your company is able to interact with customers online through your company website. You have an active social media presence through Twitter, Facebook, LinkedIn, Instagram and the like. You advertise through digital channels, you have sophisticated digital communications leveraging email and other collaborative technology. How advanced or mature is your digital offering? These are important but these factors tend not to be sources of competitive advantage in today's market. If this describes how far you've come, you're at the first rung in digital evolution. The rungs are as follows. Digitally active companies take advantage of the transactional, digital or e-commerce solutions to increase revenue. Combined with a basic level of analytics and operational improvements such as the introduction of agile development methods, organizations in this tier are beginning to utilize the peripheral advantages of a digital organization. These organizations develop metrics or key performance…
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