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The new sources of competitive advantage in the digital world

The new sources of competitive advantage in the digital world: Assessing Digital Maturity
The new sources of competitive advantage in the digital world: Assessing Digital Maturity

As Michael Porter of Harvard Business School once noted, the sources of competitive advantage center around factors like cost leadership, differentiation focus, and differentiation leadership. In the digital age, consider adding six additional factors to the mix: stickiness, barriers to entry, inimitability, trust and love, scalability, sustainability, and speed. Learn how to define each in this video, making them relevant to your business.

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Skill Level Advanced
39m 38s
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3,528
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Skills covered in this course
Business Leadership

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