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The lifecycle of a business development relationship

The lifecycle of a business development relationship: Business Development Foundations
The lifecycle of a business development relationship: Business Development Foundations

When you launch into a new business development relationship, you don't know if it's going to be important or not. Some team members might end up with more important roles than others. How do you manage the distinction between the person who built the relationship and the luck of the draw? And if one of these partnerships becomes really important and big for the company, does it stay in business development?

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Skill Level Intermediate
55m 8s
Duration
29,351
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Skills covered in this course
Business Enterprise Marketing Marketing Leadership

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