When you think of competition, you may think of the likes of Coke versus Pepsi or Ford versus General Motors. The nature of competition has shifted from company to company competition to ecosystem to ecosystem competition. In this chapter, we define ecosystems and the steps to appropriately create your own.
- As you think about the companies…that your company competes with,…there are some easy examples that come to mind, no doubt.…These are companies whose products…or services overlap with yours.…Prominent examples would include Coca-Cola versus Pepsi,…or Ford versus General Motors,…or Delta Air Lines versus United Airlines.…Does the digital economy change much…when it comes to the nature of competition?…The answer is that it does significantly.…The company-to-company competition has been replaced…by the ecosystem-to-ecosystem competition.…
In delivering digital products and services,…companies now develop partnerships…in ways that they didn't in the past.…This begins with the technology partners…that provide software, often as a service.…It extends to open-source technology providers, as companies…need not reinvent all of the technology that they leverage.…This also extends to staff augmentation providers,…who can provide people with important skills…on a temporary basis, say for a single project…or to help address spikes in demand.…
- Explain how accountability and collaboration can be synergistic.
- Recognize limitations when pursuing new ideas in an innovation lab.
- List the five stages of digital maturity.
- Identify the benefit of transparency in strategic thinking.
- Name one focus that would form a good basis for a capability team.